This season, Grab teams up with POP MART’s cult-favourite Twinkle Twinkle characters to bring a playful, collectible-driven twist to festive prep through its “Huatever You Need” campaign.
More than a typical Lunar New Year promotion, this is a Twinkle Twinkle–led lifestyle experience that turns everyday Grab usage—eating, shopping, riding—into moments of surprise, rewards, and keepsakes you’ll actually want to keep.
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Twinkle Twinkle Takes Over Lunar New Year
Known for its whimsical, story-driven mini characters, Twinkle Twinkle adds charm and personality to Lunar New Year traditions that often feel predictable. Grab’s two-stage challenge transforms routine in-app actions into chances to unlock exclusive Twinkle Twinkle festive items, designed to slot seamlessly into modern Singapore homes.
Phase One: Festive Prep, But Make It Collectible
Now to 15 February 2026, users who complete simple in-app missions—ordering food, buying groceries, or booking rides—can redeem limited-edition Twinkle Twinkle rewards, including a cheerful orange tote bag, decorative wall pieces, and specially designed red packets that feel far more playful than standard ang baos.
Phase Two: Game Night, Upgraded
From 16 to 28 February 2026, the spotlight shifts to bigger-ticket collectibles. Participants stand a chance to win one of 400 exclusive Twinkle Twinkle Mahjong sets and poker cards—conversation-starting centrepieces perfect for festive home gatherings and post-dinner game nights.
All of this happens directly within the Grab app, with no extra sign-ups or complicated mechanics to navigate.
Making Lunar New Year Easier (and More Fun)
Beyond the collectibles, Grab quietly solves one of the biggest festive pain points: logistics. Reunion dinners, house visits, and last-minute errands are easier when festive meals from popular restaurants arrive at your door, groceries and snacks show up without battling crowds, and transport between visits feels smooth instead of stressful.
Dining reservations, comfortable rides to relatives’ homes, and flexible payment options for festive spending all come together to support the season—without demanding extra effort.
A Campaign That Feels Festive
Whether you’re eyeing that cheerful orange tote, hosting a mahjong night with extra flair, or simply looking for an easier way to manage festive chaos, this Lunar New Year, Twinkle Twinkle and Grab make a surprisingly charming pair.
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