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8. Nike Unite Concept Store Opens at IMM
Nike Unite brings the first-of-its-kind, tech-enabled NikeFit shoe fitting service to IMM. The scanning solution uses a proprietary combination of computer vision, machine learning and recommendation algorithms that measures the full shape of both feet to determine the perfect fit for each shoe style.
For local and international shoppers, the store offers an assortment of Tees carrying country name prints from Southeast Asia that are sold in reusable pouches and can be collected from the grab-and-go section located near the entrance. Nike members can also personalise a T-shirt using one of the iconic Nike heritage decals or have their name and favourite number heat pressed.
Nike Unite concept Store is located at 2 Jurong East Street 21 #02-50 IMM, 609601.
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