Which of these do you know?
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Despite our well-acclaimed (sometimes rigid) education system and world-renowned Changi Airport, Singapore may not necessarily excel when it comes to producing quality brands that perform on the world stage. However, with National Day just around the corner, we did some probing and found some local household names that have gone on to do bigger things beyond this island-state. These brands have muscled their way through the bigger players within their industry to build a name for themselves and simultaneously put Singapore on the world map.
5. The Wellbeing Group (TWG)
Many would not have known TWG to be a Singaporean brand. Not with its swanky stores decked in shimmering gold and black and ‘atas’ (upmarket) packaging, you would have assumed this brand originated in the UK or Europe. The WellbeingGroup or more commonly known as TWG is a brand of tea established in Singapore back in 2008 by Taha Bouqdib as one of the co-founders. Within its first year of operations, the company has already sold products in upscale grocery store Dean and DeLuca in New York. While it might not be brand created by a Singaporean, the nation can be proud for the founders to have eyed the potential of this small island as the perfect place to develop a global tea distributing company.
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