Get ready, Singapore! McDonald’s is teaming up with the upcoming ‘Minecraft Movie’ to launch exciting, exclusive blind boxes in their Minecraft Movie Meals and Happy Meals, starting islandwide on 27 March 2025.
McDonald’s largest global initiative to date bridges two massive fandoms: the vast, creative world of Minecraft (boasting over 160 million active players) and the universally recognized McDonald’s brand, which has been serving millions daily.
The core idea of this collaboration is to translate Minecraft’s digital, pixelated aesthetic into tangible collectibles and experiences, allowing fans to engage with both brands in a unique way.
The “A Minecraft Movie Meal” features six distinct collectibles, each a playful fusion of iconic McDonald’s characters and menu items with Minecraft lore. Think of it this way: they’ve taken familiar McDonald’s characters and food and given them a Minecraft twist. For example, Grimace becomes a rare Dragon Egg from the game, turning the Big Mac into a shiny Big Mac Crystal. These collectibles are not merely toys; they are keepsakes that connect the physical and digital realms.
These collectibles also do more than sit on a shelf. Each one comes with a card and a special code you can scan. Scanning the code unlocks cool ‘skins’ in the Minecraft game, making your character look unique. Plus, using the McDonald’s app, you get another code for a special Minecraft ‘Add-On pack.’ This pack gives you extra tools and features to use in the game.
Kids are in for a treat too! The Minecraft Movie Happy Meal comes with one of twelve fun character toys straight from the movie and game.
Want more surprises? Each Happy Meal also has a special code you can scan with your phone or tablet. This code unlocks a digital game. Imagine playing a mini-game inside a Minecraft world, but it’s all about McDonald’s! You get to go on a quest like in a real video game.
McDonald’s makes mealtime fun by combining physical toys with awesome digital experiences. It’s a cool way to blend the Minecraft and McDonald’s worlds, giving fans something truly special. In a time when we all want more from the brands we love, this collaboration creates a unique, fan-focused experience, inviting everyone to be part of this exciting, creative adventure.
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