The Tsar of vodkas, Royal Dragon, has arrived in Singapore to take vodka and luxury to a whole new level
Connoisseurs of vodka and luxury herald the arrival of Royal Dragon luxury vodka. Like all fine vodkas, Royal Dragon boasts a Russian provenance – but with a pedigree that is unrivalled. Now vodka connoisseurs in Singapore can savour the smooth purity of the ultra-premium beverage and an experience that is unique and lavish.
Unsurpassed Craftsmanship
Crowned ‘The Tsar of vodkas’, Royal Dragon is the epitome of artisanal mastery; this luxurious white spirit combines both prestigious design elements and superior craftsmanshipRoyal Dragon’s lavishness is reflected in the 23-carat edible Swiss gold leaves, distinctive hand-blown bottles by Italian master craftsmen, and the alluring Asian dragon shooting through its centre. Royal Dragon’s limited edition ‘The Emperor’ is also crowned with perfectly-shaped certified diamonds from Belgium.
Supreme Smoothness
Vodkas produced from rye are considered the most superior of grain vodkas. Royal Dragon is crafted from the finest organic winter harvest rye in Russia. The rye is organically grown by trusted farmers around the distillery.
To enhance the vodka’s high-definition purity and clarity of taste, the distillation process involves five rounds of being filtered through charcoal using a century-old copper pot. The result? A silky-smooth vodka that tastes outstanding – whether enjoyed neat, on the rocks, or in the mix with your favourite cocktail.
So smooth and clean is the luxurious white spirit that it retains its desirable taste even at room temperature.
‘The Most Innovative Spirit Brand 2012-2013’
Founder of Royal Dragon luxury vodka, Michel Morren, was in Singapore for its exclusive launch. The renowned entrepreneur and luxury marketer is listed in the Guinness Book of World Records for producing ‘The World’s Most Exclusive and Expensive Cellular Phone Ever Sold’. It was sold for a record €1 million (approximately US$1.2 million) at the Millionaire Fair in Cannes, France.
Says Michel, “I was the first to put diamonds on a phone. And now I am taking vodka to an unprecedented level of luxury. We are creating a new market niche, and I am extremely positive about the future of luxury spending in Asia Pacific.”
Being crowned ‘The Most Innovative Spirit Brand 2012-2013’ by the prestigious China Spirits Awards has sealed Royal Dragon’s status as a highly-coveted masterpiece. In addition to Hong Kong and Singapore, Royal Dragon is currently blazing its way through UK, Australia, China, Thailand and Europe, and is on its way to take out the super-premium vodka category in the US.
Four Exquisite Incarnations
The superior-balanced vodka comes in four collections for discerning connoisseurs: The Elite, The Imperial, The Emperor ‘Limited Edition’ 888, and The Customised Collection.
In Singapore, Royal Dragon luxury vodka can be found at premium retail shops, clubs, cocktail bars, restaurants and lounges.
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