Taste these new flavours and even ice cream macarons at Haagen-Dazs’ pop-up store this December
This Christmas season, Haagen-Dazs has unveiled new limited edition luxury flavours, Marc de Champagne Truffle and Pralines & Cream.
In conjunction with this launch, Marc de Champagne Truffle ice cream macarons have been specially crafted, exclusively for the Christmas House of Haagen-Dazs pop-up ice cream shop on Orchard Road.
Exclusive Pop-Up in Orchard Road
For the month of December only, Wisma Atria hosts Haagen-Dazs’ pop-up ice cream shop, where shoppers can take time out from shopping and sightseeing to taste these new ice cream flavours, as well as experience the unique store.
Inspired by the new Marc de Champagne flavour and the elegance of a champagne flute, this premium ice cream shop is a sensory experience designed by local architects, FARM.
Being a multi-disciplinary, award-winning design studio, FARM creates holistic spatial experiences in which every element is considered and designed for and this is clearly reflected in the Haagen-Dazs pop-up ice cream shop, where close to 3,000 champagne flutes line its interior to elevate the space to a visual spectacle.
Colours, furniture and fabrics were also specially-handpicked and customised to fit the space.
New Flavours & Limited Edition Macarons
The limited edition Marc de Champagne Truffle flavour ice cream contains delicate swirls of Marc de Champagne sauce paired with the finest chocolate truffle pieces that have been added to Haagen-Dazs’ signature vanilla base.
For the exclusive macarons, rich Marc de Champagne Truffle ice cream is housed generously between delicately-prepared macaron shells. This divine creation was created especially for Singapore with only 250 sets available at the pop-up shop.
Each set contains eight Marc de Champagne Truffle macarons – perfect as a gift or dessert at a party this Christmas.
The new Pralines & Cream ice cream is a combination of rich, creamy ice cream with a deep vein of delicious salted caramel and balanced beautifully with a delicate crunch of sugared pecan praline.
Already immensely popular in Europe, this new flavour is poised to be welcome by local palettes.
Availability of New Products
Haagen-Dazs Marc de Champagne and Truffle ice cream pints will be available until the end of December for $14.50 at all FairPrice outlets. Hand-packed pints are available at all Haagen-Dazs outlets.
Haagen-Dazs Pralines & Cream pints will be available until the end of December for $14.50 at all Cold Storage, Giant and selected 7-11 outlets.
Haagen-Dazs Marc de Champagne and Truffle macaron box set will be available until the end of December at the Haagen-Dazs Pop-Up Ice Cream Shop. Each box will retail for $30 (excluding GST). Citibank card users who purchase a minimum of two boxes will receive 10 per cent off. All Haagen-Dazs card members will receive 15 per cent off.
The Pop-Up Ice Cream Shop will run from Dec 7 to 30, from 11am to 10pm.
More information at: www.facebook.com/HaagenDazs.Singapore
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