Ready your digital devices for the world’s largest 24-hour online sale
E-commerce giant Alibaba Group is set to make a dent in retail history with the return of its 11.11 Global Shopping Festival on Tmall (formerly known as Taobao Mall).
The massive sale will begin once the clock strikes midnight on 11 November, before coming to a resounding end at exactly 23:59. Global shoppers can cart out swag from an extensive range of categories such as home & living, lifestyle and fashion via Tmall, Taobao Marketplace , and phone app Mobile Taobao (手机淘宝), available on the Apple App Store and Google Play.
New to this year’s retail festival is the introduction of 100 Chinese brands, such as Lim Shi Mu Ye and Little Dove, to e-shoppers residing beyond the borders of China, plus localised services, including sea freight shipping and installation services, for Singaporean customers. A curation from Tmall and Taobao platforms, called Taobao Collection, will also be offered on Lazada in the participating countries’ local language.
Here are 11 items from Tmall we’re keeping an eye on, before carting out on 11.11: