Spearheading “Chinnovation”

Chinnovation: Chinese brands are increasingly putting more focus on product quality and design, giving consumers affordably-priced yet high-quality products

In the past, China had been a forerunner in production but often at a cost to quality, which led to consumers being wary of China-made products – a different trend is thriving now

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Chinnovation: Chinese brands are increasingly putting more focus on product quality and design, giving consumers affordably-priced yet high-quality products

For those with the perception that China-made products are cheap but poor in quality, it is important to note that the times have since changed.

The OPPO N3 sports the world’s first fully-automated in-phone swivel camera
The OPPO N3 sports the world’s first fully-automated in-phone swivel camera

The New Age of “Chinnovation”

The rise of “Chinnovation” has seen a change in the consumer perception of China-made products and China brands. Chinese brands are putting increasingly more focus on product quality and design, moving away from low-cost-low-quality products towards affordably-priced yet high-quality products, that are still good value for money.

New China brands are now taking on internationally-renowned mobile device Goliaths such as Samsung
and Apple.

OPPO Singapore, a rising star in the local smartphone market, is one such company that has combined the Chinese mastery in execution and manufacturing, with attention to detail, creative design and, most importantly, quality.

 

The OPPO R5 is the world’s thinnest phone on the market, the first measuring less than 5mm in thickness
The OPPO R5 is the world’s thinnest phone on the market, the first measuring less than 5mm in thickness

Quality + Value

OPPO’s recently-launched smartphones, the N3 and R5, can both claim the title of the “world’s first” – the N3 sports the world’s first fully-automated in-phone swivel camera; and the R5 is the world’s thinnest phone on the market, the first measuring less than 5mm in thickness.

As part of OPPO’s obsession with detail and quality, OPPO is continually raising the bar in design and technology, while maintaining performance and functionality. For instance, the OPPO N3’s swivel camera is rotation-tested 100,000 times to ensure durability and long-lasting smooth usage.

The OPPO Skyline bumper also protects the base of the phone from drop damage, while simultaneously providing a message notification that is visible from all angles. OPPO drop tests also perform twice the number of drops compared to standard tests, to ensure the reliability and durability of each phone.

OPPO’s continued dedication to creativity, innovation and quality is a hallmark of its Chinnovation journey.

The OPPO N3 and R5 phones are available at the OPPO Concept Store, Suntec City Mall, Tower 3, #01-627.