Net-A-Porter Launches Kidswear With Gucci

This fashion foray for tiny tots is the first for the luxury e-retailer

Photo: Net-A-Porter


Photo: Net-A-Porter 

Because our children are our future, they’ll do good with some Gucci in their lives.

On 16 July, Net-A-Porter is set to launch a children’s Gucci pop-up shop on their site. This is the first time the luxury e-retailer has ventured into kidswear, where the line will be sold for six weeks only.

“The kidswear pop-up onis such an exciting moment for us. It’s our first foray into the category, and we’ve found the perfect partner in Gucci ” says Alison Loehnis, President Net-A-Porter & Mr Porter.

The campaign follows the theme of The Imagination Booth, as depicted by an accompanying visual of children explore a vintage photobooth that turns imagination into real life through illustrated animations and Gucci motifs.

The eclectic collection features the brand’s signature animal print motifs and its iconic logo on smocks, dresses and babygros for children up to 12. From pink party dresses fit for a princess embellished with a roaring tiger, to brightly embroidered hoodies and floral playsuits in the perfect shade of baby blue, this vibrant collection is the ultimate mini-me statement.

Here are key looks from the Gucci kidswear collection exclusively launched on Net-A-Porter soon:

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