Air France celebrated its Anniversary in style and announced more new initiatives
Air France celebrated its 80th Anniversary at The Fort Canning Centre on Oct 7, with a cocktail reception and private viewing of “The Art of Collecting”, masterpieces from the Pinacotheque de Paris.
In line with its 80th Anniversary, Air France has a number of new initiatives and offerings, meaning more for customers.
New Appointment
Matthieu Tetaud, the newly-appointed Commercial Director for markets in Singapore, Indonesia, Australia and New Zealand, was on hand to meet guests.
Tetaud was with the management team of Air France KLM’s Asia Pacific operations and was responsible for the performances of the routes to Japan, Korea and the South Pacific before this appointment.
New Campaigns
Air France has extended its global advertising, particularly on the digital front.
Two campaigns will be introduced. The first highlights the best of Air France products and services while the second focuses more particularly on the range of Mini fares available on the domestic and intra-European network.
New Daily Service to Jakarta
Air France has also announced that, starting Mar 30, 2014, it will operate a new daily service between Paris-Charles de Gaulle and Jakarta, with a stop in Singapore. Singapore customers will be able use Air France to travel between Singapore and Jakarta.
Previously, we had mentioned that Air France has unveiled new products and services in its Premium Economy and Economy cabin classes as part of its move upmarket.
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