The campaign tells a tale of what it’s like to step back into the glare of the media spotlight
Photo: SKII
Making a comeback is a tricky thing. And the pressure adds up when the media scrutiny is at its peak.
SK-II probably understands this sentiment, as the Japanese beauty powerhouse has partnered with three celebrity hopefuls for its latest campaign, #OneBottleAwayFrom.
The star-studded trio includes Victoria’s Secret model Behati Prinsloo Levine who is preparing for her TV appearance, K-pop starlet of Girls’ Generation fame Choi Soo Young who makes her debut in an upcoming Korean series, and up-and-coming Chinese actress Li Qin who takes up a challenging role in her next period drama.
Through a series of social media type vlogs, the campaign documents the celebrities’ skin transformational journeys with a single bottle of SKII’s Facial Treatment Essence.
The brand also coaxes beauty influencers embark on the similar skincare journey with the hashtag #OneBottleAway to prepare for their next spotlight moment.
ADVERTISEMENTS