The holidays always bring a little sparkle—but this year, SK-II adds an irresistibly charming twist with Pitekuma.
A cuddly new mascot who turns everyday moments (and complexions) from ordinary to luminous.
Pitekuma’s story begins with PITERA™, SK-II’s legendary ingredient born from a unique yeast fermentation process. Loved by beauty editors worldwide, PITERA™ is rich in skin-loving micronutrients and closely mirrors skin’s natural moisturizing factors—allowing it to absorb effortlessly while supporting a strong, healthy barrier. In Pitekuma’s whimsical world, science becomes magic: a gentle tap of the paw and everything looks clearer, smoother, and more radiant.
For the festive season, SK-II has created the Limited-Edition SK-II Festive Best Collection Kit. This beautifully curated gift set wraps the brand’s most iconic formulas into one glow-boosting moment. Each kit includes a sleek, artful bag and a collectable Pitekuma Bear Charm, making it the perfect gift for beauty lovers—or a treat for your own vanity.
Inside the kit, you’ll find:
– Facial Treatment Essence (PITERA™): The feather-light classic that refines texture and restores radiance.
– GenOptics InfinitAura Essence (Upgraded): A brightening serum that helps chase away dullness for glass-like clarity.
– SKINPOWER Advanced Cream: A plush moisturizer that locks in hydration and bounce.
The SK-II Festive Best Collection Kit (S$143) is now available at all SK-II counters, Sephora and online retailers.
For those who appreciate a touch of design in their daily routine, the Pitekuma Bear Jewelry Tray is another collectible highlight. Exclusive to SK-II and offered as a gift with purchase, this sculptural piece keeps rings, pins, and charms neatly in place—while serving as a gentle reminder that self-care can be both simple and joyful.
Receive your limited-edition SK-II Bear Jewelry Tray exclusively at all SK-II counters along Orchard Road, while stocks last.
Behind the cuteness, the message is clear: great skin doesn’t need to be complicated. Science meets softness with PITERA™ at the core, paired with three effortless steps—Essence, Serum, Cream—that fit seamlessly into any routine. And with its limited-edition design and collectible charm, this festive kit is as giftable as it is effective.
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