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Fash Snips: Etam, I.T Group, Celio, IWC Schaffhausen

Here are some stirrings in the fashion world that you would need, want and love to know about


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Wing Tai Retail debuted French lingerie brand Etam on May 3 at Wisma Atria, with a second store slotted for May 10 at Raffles City. Since 1916, Etam has been making feminine and functional inner wear for ladies using traditional lingerie-making techniques.

Mrs Helen Khoo, Executive Director of Wing Tai Retail says, “Etam is the perfect addition, embodying the timeless class and sophistication of French craftsmanship coupled with inventive designs to keep the brand fresh and appealing to women of all ages.”

She adds, “It is a fashion-skewed lingerie brand that perfectly complements our existing portfolio of brands, and we are confident that it will appeal to savvy and sophisticated Singaporean women.”

I.T Group opens

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Multi-label store i.t, a Hong Kong-based conglomerate, will launch their flagship store in Wisma Atria in June. i.t. brings nine avant-garde brands new to Singapore: izzue, b + ab, 5cm, tout a coup, fingercroxx, Venilla suite, as know as de base, mysty woman and Pageboy. Targeted at fashion forward adults, it will be on the third floor of Wisma Atria. As correction for last week, I.T houses the high-end brands from the I.T. Group.


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Trekkies, take note: Celio has launched a seven-design T-shirt range just in time for the opening of the new Star Trek movie, Into Darkness, open this week.

With a range of vintage Star Trek as well as new generation designs, you’ll have something to indulge the inner fan in you.


IWC Schaffhausen

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The Portuguese collection from Swiss watch manufacturer IWC Schaffhausen are masterpieces of precision engineering. Delighting luxury watch lovers around the globe for over 70 years, they are landmarks in the history of mechanical timekeeping.

Two elegant and stylish newcomers now grace this successful IWC watch family: the Portuguese Chronograph Classic and the Portuguese Tourbillon Hand-Wound. Benchmarks of good taste, these chronometers concede nothing to the whims of fashion.

Available at IWC Schaffhausen boutiques at Ion Orchard and Marina Bay Sands.