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The best beauty buys for every girl in your squad

Etude House’s latest collection is sweet, sassy and perfect for your girl friends


Show appreciation for your girl friends by gifting them items from Etude House’s exciting new collections.

These girls have stuck by you through your pre-puberscent years, your awkward teen hood and every birthday after. They’re your go-to Aunt Agony when it comes to relationship advice or style tips. Most importantly — your reality check when it comes to that Tinder date.

Each of them have coloured your life in a different manner and made your days that bit brighter. Show your appreciation for all the times they’ve been there, by gifting them items from Etude House’s exciting new collections: Berry Delicious, Play 101 Stick and Big Cover.

For the workaholic


She’s the goal-driven, hardworking one who’s climbing the career ladder faster than you can say wait up! You make dinner plans two weeks in advance, just in case her last minute meeting gets in the way.

Her biggest gripe are her dark eye circles, courtesy of the late nights. Keep her looking fresh and flawless with the Etude House Big Cover Concealer Collection, which comes in four variations for spot correction, skin tone correction and more. The Big Cover Concealer Kit ($15.90), in particular, comes in three shades to help her create the perfect shade for dark circle coverage, small spots and wide blemishes.

For the beauty fanatic


She’ll give you a 15 minute lecture on why a certain Kabuki brush is the bedrock of your makeup routine. Also, she’ll be able to school you on the art of contouring — without looking like a Kardashian wannabe.

Keep your friend on her beauty A game with the Play 101 Stick Collection, which comes in four foundation shades and six sheer multi-coloured shades ($24). The product works on the lips, cheeks, eyes and can even be used as a highlighter.

For the life of the party


Her life is probably more exciting than yours. She’s scuba diving one weekend, attending a music concert the next and road tripping the following month. She’s a fun soul and she’s not afraid to show it.

For a gift that matches her colourful personality, consider the Berry Delicious Colour in Liquid Lips Juicy ($17.90) which comes in 10 vibrant shades. Combining the unique texture of a lipstick and a lip tint, the moisturising formula will give her a long-lasting and vividly-hued pout. A must-try is shade #31 — a pale green shade which adjusts to a variation of soft pink depending on the natural colour of the lips.

For the hands-on


You can always count on her to whip up a cake or craft a handmade card whenever it’s somebody’s birthday. She’s gifted when it comes to creating beautiful things with her hands.

Put a smile on her face when you pamper her with the Berry Delicious Strawberry Souffle Nails ($5.90). The collection of nail colours is available in 10 shades including glittery hues and colours inspired by the strawberry season. With a jelly-like texture as well as anti-oxidising and brightening properties, these nail lacquers will beautify her hardworking hands in the best way possible.

All products will be available from Mar 4 at Etude House stores island-wide.

by Samantha Francis