Ever since the early days of the internet, webmasters have been preoccupied with finding ways to make their sites rank highly on search engines.
At one point, the best way to do this was a practice called keyword stuffing: simply having a certain string of keywords, like “beach umbrellas Miami”, repeated until it represented around 10 per cent of an entire article was enough to get it to appear on a search engine results page. Naturally, this led to some very poorly written articles, with keyword strings mashed into all sorts of uncomfortable and inappropriate places.
Updates to Google’s search algorithm, most notably the Panda series of updates that started in 2011, changed all of that. Suddenly, Google’s crawler understood an article’s context, and ranked pieces of content according to how well it addressed the intent of a certain search query, rather than simply how many times a keyword was repeated in the piece. Google began to rank sites based on how well they were built, how long users stayed on them, and most importantly, how good their content was. Naturally, sites that depended solely on keyword stuffing quickly fell from search results pages.、
If you’re a webmaster and want to prevent your site from becoming consigned to the internet’s waste bin, here are some tips for improving your site’s performance on search engines. These tips are some of the most commonly recommended by an SEO agency Singapore residents trust.
Make Sure Your Content is Link-Worthy
It’s been said that while Google’s search algorithm was being designed, some of its core was modelled after academic citations and bibliographies in the academe. The logic behind this was apparently, “If an article is widely cited, it must be authoritative about a topic.” This encapsulates the value of backlinks, or links leading back to your site from other, third-party sites. These backlinks serve as entries in a virtual bibliography that Google’s algorithm understands, and the more frequently a website appears on that bibliography, the more authoritative Google thinks that site is about a given topic. Google isn’t likely to consider a site very authoritative if it doesn’t have an extensive network of backlinks referencing pieces of content within it, so webmasters may want to actively promote their content and seek out opportunities for backlinking, especially if their content is of high quality.
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