7-Eleven, Singapore’s favourite convenience store, has teamed up with Coca-Cola Singapore to launch the first 7-Eleven X Coca-Cola crossover store in Singapore.
At the heart of Raffles Place and spanning two levels, the crossover store is designed in Coca-Cola’s eye-catching and iconic red. It is focused on helping customers ‘relax and refresh’, while being immersed in the exuberant environment created by the two fun-loving brands.
This store not only showcases the popular beverage brand, but also gives a fun and convenient experience. 7-Eleven kick-off its inaugural launch of the delicious fresh and hot chicken selections in Singapore at the store – with super crispy chicken, chicken drumsticks and wings, hot and spicy chicken drumlets, and chicken cutlets.
It will also offer a special range of fresh baked goods for an instant energy boost between meals, including the Butter Croissant, Cocoa Hazelnut Croissant, Pain Au Raisin, Tomato Cheese Tart and more.
On level 2, customers will be pleasantly surprised by a customised 7-Eleven X Coca-Cola Pit-Stop wall that pays homage to everything ‘Uniquely Singapore’, from familiar Singaporean colloquial phrases to hawker centre staples, and well-known landmarks. 7-Eleven specialities such as Mr Softee, Slurpees and the 7Cafe are also featured as part of the eclectic mural!
Following the thoughtfully designed layout, customers are encouraged to relax and refresh their day at the Chilling and Pit-Stop area where charging points are provided. Alternatively, they can let their hair down at the Gift Catcher zone by challenging friends to win fantastic 7-Eleven and Coca-Cola prizes at two special claw machines. To keep things fresh for customers and fans, these prizes will be updated regularly, and include foldable bikes, picnic tables, a 20-inch luggage, beverage tumblers, sandwiches and packed meals, mini polar bear toys, and phone rings. Tokens to play these games will be provided with a minimum spend of S$7 at the retail area (which will have to include the purchase of any participating product – Coca-Cola, Sprite, A&W).
Beside these，it also has attention-grabbing designs and interesting wall panels that illustrate the distinctive elements of the Coca-Cola brand. A photo-opportunity area with cut-outs such as polar bears, Coca-Cola bottles, and unique lighting that enhances the trick-eye effect are perfect backtdrops for your #ootd.
To celebrate the opening, customers will receive a limited-edition Coca-Cola tumbler with the purchase of four Coca-Cola 500ml bottles in a single receipt. The promotion is only available at the 7-Eleven X Coca-Cola crossover store and valid till 30 September 2020, while stock lasts.
To ensure a safe environment for customers at the 7-Eleven X Coca-Cola concept store during this second phase of reopening, safe distancing and enhanced hygiene measures have been put in place. There will be maximum of 10 people in the store at any one time.
7-Eleven x Coca-Cola crossover store is located at the House of Eden at 4 Robinson Road, Singapore 048543. Opens from 7am to 11pm daily.