#WeekenderTries: H&M Beauty Products

The minimalist beauty line launches in Singapore on 10 September

By Elizabeth Lee and Samantha Francis; Photos; H&M


You’re probably already a fan of H&M for its affordable, trend-forward fashion lines.

But come 10 September, be prepared to fall in love with its highly anticipated beauty collection — launching in Singapore for the first time.

The extensive range, inclusive of cosmetics, body, skin and hair products, will steal hearts with its signature, minimalist white and gold packaging.

Plus, did we mention everything will be going at less than $20 a pop?

Lucky us, we got to play with some of their best-sellers ahead of the launch.

Here’s our review:

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Aqua Liquid Liner in Beach Life

“I’ve always been wary of liquid eye liners because one tiny mistake can be pretty costly to fix. However, the Aqua Liquid Liner applies like a dream thanks to its ultra-fine liner tip. I was somehow able to create a neat cat eye with just two precise strokes. The Beach Life shade is right up my alley, with its brightly pigmented aqua blue colour. Here’s a pro tip: Use a black liner for the top and this aqua shade for your under-eye waterline for a summer-ready look. Only downside? Its ‘waterproof’ formula started to smudge a little after I frolicked in the sun for half a day.” -SF

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