One beauty brand is set on re-defining a woman’s destiny
Over the age of 25 and not yet tied the knot?
If you’re a woman living in China, there’s a high chance you might be labelled as “sheng nu”, which directly translates into “leftover woman”.
Often associated with being undesirable or ‘left on the shelf’, parents of these “leftover women” have taken to posting about their offspring in a ‘Marriage Market’.
Watch as these women, as part of beauty brand SK-II’s #changedestiny campaign, set about reclaiming the phrase “leftover women” in this empowering video below.
PS: Don’t forget to turn ‘On’ the subtitles for an English translation.
Video: Courtesy of SKII