What It Really Means When You’re Called A “Leftover Woman” in China

One beauty brand is set on re-defining a woman’s destiny

Over the age of 25 and not yet tied the knot?

If you’re a woman living in China, there’s a high chance you might be labelled as “sheng nu”, which directly translates into “leftover woman”.

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Often associated with being undesirable or ‘left on the shelf’, parents of these “leftover women” have taken to posting about their offspring in a ‘Marriage Market’.

Watch as these women, as part of beauty brand SK-II’s #changedestiny campaign, set about reclaiming the phrase “leftover women” in this empowering video below.

PS: Don’t forget to turn ‘On’ the subtitles for an English translation.

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Video: Courtesy of SKII

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