Vespa, Piaggio, Aprilia & Moto Guzzi get more vroom

Piaggio Group’s four brands get a new showroom and concept store — now the main one in Southeast Asia

With much fanfare, the Piaggio Group launched its new showroom and concept store for its four brands here — Vespa, Aprilia, Moto Guzzi and Piaggio.

Moto-Guzzi

The new concept store is much more than just a dynamic meeting point for two-wheel enthusiasts, says Costantino Sambuy, Executive VP, Piaggio Asia Pacific

Located along Serangoon Road, the new showroom’s 200 sq m space features 26 vehicles and original accessories such as apparel and helmets.

One-Stop Shop for Bike Aficionados

The new showroom and concept store is a one-stop shop for the four brands, catering to motorbike and scooter aficionados. At the small lawn in front of the showroom, visitors can admire and take photos of the bikes and scooters. A bright red and white SG50-themed scooter was among these showcased at the launch.

SG50-Vespa

This SG50 scooter was one of the most popular bikes of the night

One can also relax at a mezzanine area while watching ‘live’ events or races in web streaming on the two video walls.

“The Piaggio concept store is not only a stylish and dynamic meeting point for two-wheel enthusiasts. It will provide an illustrious experience for fans in Asia to immerse in the wonderful world of Piaggio,” said Costantino Sambuy, Executive Vice-President, Piaggio Asia Pacific.

A full experience of the Piaggio Group’s brands, modelled after the innovative “Motoplex concept”, has been applied to existing flagship stores in Milan, Mantua, New York, Beijing and Shanghai. The new showroom concept is also being applied across the Asia, to stores in South Korea, Indonesia, Vietnam and the Philippines.

Said Eugene Mah, Managing Director of Mah Pte Ltd, “Our collaboration with Piaggio Group has grown throughout the years and this new main showroom is just one of the indications how the brand is moving forward to provide the best products for its customers.”

The Piaggio Group

Aprilla

 The Piaggio Group has four brands here — Piaggio, Vespa, Moto Guzzi and Aprilia.

The Piaggio Group is the largest European manufacturer of two-wheel motor vehicles. Vespa, its most popular brand, will celebrate its 70th anniversary next year.

Mah Pte Ltd, 1179 Serangoon Road, Singapore 328232, Tel: 6295 6393

By Lester J Wan

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