Ever since the early days of the internet, webmasters have been preoccupied with finding ways to make their sites rank highly on search engines.
At one point, the best way to do this was a practice called keyword stuffing: simply having a certain string of keywords, like “beach umbrellas Miami”, repeated until it represented around 10 per cent of an entire article was enough to get it to appear on a search engine results page. Naturally, this led to some very poorly written articles, with keyword strings mashed into all sorts of uncomfortable and inappropriate places.
Updates to Google’s search algorithm, most notably the Panda series of updates that started in 2011, changed all of that. Suddenly, Google’s crawler understood an article’s context, and ranked pieces of content according to how well it addressed the intent of a certain search query, rather than simply how many times a keyword was repeated in the piece. Google began to rank sites based on how well they were built, how long users stayed on them, and most importantly, how good their content was. Naturally, sites that depended solely on keyword stuffing quickly fell from search results pages.、
If you’re a webmaster and want to prevent your site from becoming consigned to the internet’s waste bin, here are some tips for improving your site’s performance on search engines. These tips are some of the most commonly recommended by an SEO agency Singapore residents trust.
Update Your Content Regularly
It’s been mentioned that one of the ways Google determines which websites and content pieces it decides to rank, and in what order, is by figuring out how authoritative these are about a particular topic. One way for sites to demonstrate how authoritative they are about a topic is by regularly being able to post about it. All things being equal, a site with more articles posted regularly will perform better on a results page than a site with a single piece of content. Therefore, webmasters are encouraged to plan out their content schedules weeks in advance, to ensure that they are always ready with fresh content.
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